Alyasra Fashion launches KENZO , Kuwait

April 28, 20152 Comments

k1itledSet in a graphic and modern cityscape, Alyasra Fashion rolled out KENZO’s Spring/Summer collection in an evening hosted by social media fashion maven, Ascia Alfaraj, inviting Kuwait’s fashion elite to experience a collection ahead of its time in-store at KENZO, The Avenues.

Alyasra Fashion launches KENZO bright and futuristic Spring/Summer 2015 collection in Kuwait

The KENZO Spring/Summer 2015 collection, by creative directors, Humberto Leon and Carol Lim, introduces aerated mesh and geometric lace cut into elongated shirts and trumpet skirts, technical knits and pinstripes in athletic-inspired silhouettes, rubber handled net bags and sci-fi cyborg sunglasses, abstract prints in pastel pinks and blues emerged on oversized shirts and wide and loose trousers with side splits; the new KENZO worldk2titled

Alyasra Fashion Head of Marketing, Adel Alansari said: “KENZO’s vibrant Spring/Summer collection and its free-your-mind attitude convey an optimistic utopia, one full of incredible, luxurious fashion in which we proudly welcome to Kuwait.”k3led

The event, #KrazyforKENZO, was hosted by Kuwaiti fashion-forward sweetheart and international Instagram sensation, Ascia Alfaraj, one month upon her return from Paris Fashion Week with Alyasra Fashion. The atmosphere epitomized a new KENZO world displayed through its Spring/Summer collection, allowing guests to involve and interact around a sphere of astonishing apparel, french-inspired edibles, and out-of-this-world mixes by DJ Aziz AlHumaidhi.

Alyasra Fashion operates in six different countries, and over 170 stores in the MENA region including Kuwait, KSA, Iraq, UAE, Lebanon and Qatar.
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