Dolby Cinema in 360 Mall , Kuwait

Dolby Laboratories and the Kuwait National Cinema Company (KNCC) have launched the first Dolby Cinema in Kuwait. On 25th March, Kuwait Upto Date along with various bloggers were invited in 360 Mall, Kuwait to experience the first Dolby Cinema with incredible sound systems and colors of 1,000,000:1 contrast ratio.

Dolby Laboratories is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

Dolby Cinema is equipped with the Dolby Vision laser projection system which delivers high dynamic range with enhanced color technology and a contrast ratio which far exceeds anything on the market today with a dramatically different 3D viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie’s world.

Picture quality

• Dolby Vision projection – dual HDR RGB laser system
• 1,000,000:1 contrast ratio
• Double the brightness of conventional cinema setup

Over recent years there’s been a big behind-the-scenes shift in content production. From standard definition, to Full HD, to Ultra-HD 4K, the resolution stakes have been climbing. But beyond that – and perhaps more importantly – is that dynamic range capture has been widening and, through HDR (high dynamic range) presentation, the depth of black levels and peak white brightness for improved contrast, along with a broader colour palette, has increased considerably. It all makes for a more detailed and vibrant picture.

3D surround sound

• Dolby Atmos surround sound system includes overhead speakers for 3D sound experience
• Sound ‘objects’ can move individually through 3D space; up to 128 sound objects

There is one part of the Dolby Cinema package that a number of theaters already have installed: Dolby Atmos, the three-dimensional surround sound system. In isolation it doesn’t make up the full Dolby Cinema proposition, but it’s still the best sound solution available.

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