Apple Just Launched Its Cheapest Smartphone Ever – iPhone SE

March 21, 20160 Comments

iphone se

LAUNCH Announced 2016, March
Status Coming soon. Exp. release 2016, March 31
BODY Dimensions 123.8 x 58.6 x 7.6 mm (4.87 x 2.31 x 0.30 in)
Weight 113 g (3.99 oz)
– Apple Pay (Visa, MasterCard, AMEX certified)

DISPLAY Type LED-backlit IPS LCD, capacitive touchscreen, 16M colors
Size 4.0 inches (~60.8% screen-to-body ratio)
Resolution 640 x 1136 pixels (~326 ppi pixel density)
Multitouch Yes
Chipset Apple A9
CPU Dual-core 1.84 GHz Twister
GPU PowerVR GT7600 (six-core graphics)
MEMORY Card slot No
Internal 16/64 GB

CAMERA Primary 12 MP, f/2.2, 29mm, phase detection autofocus, dual-LED (dual tone) flash
Features 1/3″ sensor size, 1.22 µm pixel size, geo-tagging, simultaneous 4K video and 8MP image recording, touch focus, face/smile detection, HDR (photo/panorama)
Video [email protected], [email protected]/60fps, [email protected], [email protected]
Secondary 1.2 MP, f/2.4, 31mm, [email protected], face detection, HDR, FaceTime over Wi-Fi or Cellular
SOUND Alert types Vibration, proprietary ringtones
Loudspeaker Yes
3.5mm jack Yes
COMMS WLAN Wi-Fi 802.11 a/b/g/n/ac, hotspot
Bluetooth v4.2, A2DP, LE
NFC Yes (Apple Pay only)
Radio No
USB v2.0, reversible connector
FEATURES Sensors Fingerprint, accelerometer, gyro, proximity, compass
Messaging iMessage, SMS (threaded view), MMS, Email, Push Email
Browser HTML5 (Safari)
Java No
– Active noise cancellation with dedicated mic
– Siri natural language commands and dictation
– iCloud cloud service
– iCloud Keychain
– TV-out
– Maps
– Audio/video player/editor
– Organizer
– Document viewer/editor
– Photo viewer/editor
– Voice memo/dial/command
– Predictive text input

BATTERY Non-removable Li-Po 1642 mAh battery
Stand-by Up to 240 h (2G) / Up to 240 h (3G)
Talk time Up to 14 h (3G)
Music play Up to 50 h
MISC Colors Space Gray, Silver, Gold, Rose Gold
Price group 8/10

With the launch of the new 4-inch iPhone SE, Apple has done quite a bit to upend its “new, older, oldest” lineup strategy. For some time now, the newest iPhone has been on sale for $649 (before discounts) with last year’s model $100 less expensive and the one from the year before slotting in at $449. The SE breaks from tradition in two critical ways for Apple. First, it uses nearly the same hardware inside as the current year’s iPhone 6s. This isn’t just a phone for people looking to save money. Second, the starting price is $399 — where no iPhone has gone before. There’s a lot to unpack here about why this is so important for Apple and consumers, so let’s get to it.

Price… point

Which brings us to the new pricing. At $399, the iPhone SE is not cheap in a world where sub-$100 Android phones are available and strong products like the Moto G can be had for just $200. But it’s a bargain for Apple. This isn’t just a >10% price cut on Apple’s entry product, it’s that combined with a move to make the hardware essentially state of the art. With Apple itself expecting the current quarter to see lower iPhone sales year over year — for the first time ever — the move to lower pricing can only be interpreted one way: Apple is trying to increase market share.

Apple Just Launched Its Cheapest Smartphone Ever – iPhone SE was last modified: by

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