Landmark Group Opens Registrations for the fifth edition ‘Beat Diabetes’ Walkathon

October 1, 2014


  • Landmark Group CSR initiative supported by Ministry of Health and Dasman Diabetes Institute
  • Support the walk on 1st November 2014
  • Residents of Kuwait invited to register for free across all Centrepoint outlets.

Landmark Group, the region’s leading retail and hospitality conglomerate, in collaboration with the Ministry of Health and Dasman Diabetes Institute is set to host its 5th edition of the ‘Beat Diabetes’ walkathon in Kuwait. The group encourages Kuwait to register and participate in the walk which will be held on Saturday, November 01, 2014. It will flag off from the Yacht Club and end at Green Island.

Open to all age groups, the 3.1km walk is organized to raise awareness about diabetes, which affects over 382 million people worldwide. Participation in the walkathon is free of charge and all registered participants are given a walkathon kit comprising of t-shirts and caps .Qualified trainers will lead a mass warm-up session prior to the walk.

Globally, 14 November is observed as the Diabetes Awareness Day with a series of events marked worldwide to raise awareness on the condition. Under the Landmark Group’s Beat Diabetes initiative, the walkathon is held across seven countries over the months of November and December as a culmination of a year-long calendar of activities.

Saibal Basu, Chief Operating Officer, Landmark Group, Kuwait said, “We are pleased to announce the fifth edition of our CSR initiative in Kuwait. It is in our efforts to continue spreading awareness about both type 1 and type 2 diabetes especially in children and adolescents. Through the Beat Diabetes campaign, we aim to encourage people to eat healthy, exercise frequently and regularly take the blood glucose test. We urge everyone in the community to come forward on 1st November to support this cause.”

Free blood glucose test will be conducted during the walk and also on 24th, 25th, 26th Oct. and 14th Nov. across Centrepoint stores in Kuwait. The Beat Diabetes initiative encourages people to monitor blood glucose levels through regular screening. It also focuses on dispelling myths about the condition through information driven activities that inspire people to eat healthy and stay active.beatd

This year the ‘Beat Diabetes’ campaign will be promoted through various media including newspapers, magazines and Facebook. Registrations from October onwards will be open and can be done across all Centrepoint, Max, Home Centre and New Look outlets. Individuals, groups and organizations can also register for the walk through the Beat Diabetes website or the Landmark Group Kuwait’s facebook page.

In 2013, the Landmark Group’s ‘Beat Diabetes’ walkathon attracted over 60,000 people and over 75,000 people took the free blood glucose test across seven countries. With an ardent belief that creating awareness is crucial to take control of diabetes, the Group continues to undertake various activities year round to “Beat Diabetes”.

Further details about the fifth edition of the walkathon will be shared in the weeks preceding the event and on

  • Ends –

About Landmark Group

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 1,800 outlets encompassing over 24 million square feet across the MENA region and the Indian sub-continent.

Landmark Group has a strong workforce of over 50,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Beautybay, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world’s leading fashion and footwear brands in the countries where it operates.

The Group has also diversified in the leisure, food, hospitality and healthcare segments with Fun City, Balance Wellbeing, Citymax Hotels, Candelite, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets and iCare Clinics, primary healthcare clinics for the family.

For more information please visit,

Landmark Group Opens Registrations for the fifth edition ‘Beat Diabetes’ Walkathon was last modified: by

Filed in: All
Tagged with:

Comments ()

Trackback URL | Comments RSS Feed

  1. We're should we register our name , any cntct details dn plz send me

Leave a Reply

Back to Top